It was a plot point on major TV shows; it had A-list Hollywood fans; it became a verb as ubiquitous as Google or Xerox. . The company quickly became a victim of its own success, and never managed to turn its game-changing concept into a big business or a truly lasting hit product. The love was well-earned, since TiVo had created a product that felt genuinely like magic. For a while, it seemed like everyone had a TiVo.
How TiVo killed live TV.
