5 billion from ads in 2025. Netflix earned $1.

“We expect that [advertising] business to roughly double again in ’26 to about $3 billion,” Netflix co-CEO Greg Peters said during an earnings call on Tuesday, hours ahead of its live viewer voting-enabled Star Search event. . “We’re making good progress, and the opportunity ahead of us is massive. Netflix’s advertising business more than doubled its advertising revenue to $1. 99 per month plan reaching more than 94 million people each month as of May 2025.