Meta is spending millions to convince people that data centers are cool and you like them.

4 million on an ad campaign running in cities across the country, from Sacramento to Washington, with a clear mission: win over viewers on the construction of new data centers. . Over the last few months of 2025, Meta spent $6.
The ads make the case that Meta’s data centers create jobs, revitalizing rural communities. For instance, the Altoona ad portrays a town on the brink of disappearing, but thanks to Meta’s data center, its residents …
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