Sony appears to be testing dynamic pricing on PlayStation games.

But it’s often met with backlash and isn’t typically found in online game stores. According to PSprices, Sony is running A/B testing on prices for over 150 games in 68 regions, though the US doesn’t currently appear to be part of the experiment. What’s more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING. For now, at least, Sony i …
Read the full story at The Verge. A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users.