. On Asus’ latest earnings call, CFO Nick Wu said that the Neo and its aggressive entry-level pricing were “certainly a shock to the entire financial market. ” Wu also disclosed that Asus had some knowledge of Apple developing the Neo back in 2025, much as many of us had heard rumors of a MacBook with an iPhone chip for months – and yet, Asus and other PC makers seem to have been caught flat-footed. This thing is poised to eat their lunch. | Photo by Amelia Holowaty Krales / The Verge
The MacBook Neo is here, and it took no time at all for an executive from a major PC manufacturer to put their foot in their mouth trying to discuss this new competition from Apple’s $600 laptop.