Bose thinks it can be a media company for some reason.

It thinks it can be Red Bull. ” A big element of that is going to be Bose Records, a new label the company has …
Read the full story at The Verge. .
In an interview with Business Insider, Bose CMO Jim Mollica said the company had created Bose Studios as part of a move away from traditional “campaign-driven financial marketing. The history books are littered with the corpses of corporate record labels started by companies that had no business being in the music industry.