Totally logical. First, you drop bombs, then you send aid. It was clear though, that label head El-P envisioned that as an important part of Def Jux’s identity, as the first record it put out was 2000’s Enter the Colossus EP, from Lif. . While the label featured plenty of experimental, boundary-pushing, and politically minded acts, Lif stood out as the most “conscious rapper” in the traditional sense.