Vurt wants you to look at vertical videos as a genre of their own.

Unlike most vertical microdrama / series streaming platforms on the financial market that have focused on mobile viewing experiences, Vurt ha …
Read the full story at The Verge. In this arms race for viewers’ attention, it has often felt like everyone is trying to find new ways to exist on people’s phones. . But a new startup thinks that the next step in vertical series’ evolution is going to take place on our wide-screen televisions. It’s clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats.