Pioneer Sphera is bringing Dolby Atmos in cars to the people.

The Pioneer Sphera can be installed into a single-DIN space in your dash. But up to this point, Dolby Atmos has only been available in luxury vehicles that have a whole array of speakers. 1-inch capacitive screen that enables Dolby Atmos playback in Apple CarPlay. The sonic envelopment turns your car cabin into an immersive, engaging experience. Every time I hear a demo – be it in a Rivian, Cadillac, or Mercedes – it leaves me energized and excited.