Facebook considers giving up and becoming TikTok.

Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok – changes that sound dubiously similar to becoming a TikTok clone. . These tests are driven by …
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Meta didn’t share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. Facebook head Tom Alison announced today that the platform will begin testing a “reimagined experience” later this year that will put a subset of users into a “full-screen video the moment they open the app.