Nielsen is leaning more on wearables to hear what people are watching.

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners’ wearable devices. The Portable People Meter (PPM) Wearables – which Nielsen first began deploying nationally in 2016 to bolster its audio, local TV, and …
Read the full story at The Verge. As of August 31st, Nielsen’s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen’s research panelists wear in their homes.
Today, Nielsen announced “a number of key enhancements” that are being added to its data capturing process ahead of the upcoming fall TV season. .